rubyvroom: justwearthatdresswhenyoudine: softcastle-mccormick: nessfraserloves: sparkamovement: H&M puts real model heads on fake bodies. via Jezebel: The bodies of most of the models H&M features on its website are computer-generated and “completely virtual,” the company has admitted. H&M designs a body that can better display clothes made for humans than humans can, then digitally pastes on the heads of real women in post-production. For now — in the future, even models’ faces won’t be considered perfect enough for online fast fashion, and we’ll buy all of our clothing from cyborgs. (This news sort of explains this.) But man, isn’t looking at the four identical bodies with different heads so uncanny? Duly noted that H&M made one of the fake bodies black. You can’t say that the fictional, Photoshopped, mismatched-head future of catalog modeling isn’t racially diverse.  What do you mean people have body issues? WHY WOULD THAT EVER HAPPEN? I never reblog shit like this, but seriously, this is bizarre-o and should stop this instant. This is pretty ridiculous. Even the bodies of professional models are too imperfect to properly advertise clothing with. Even with photoshop. The only solution was to invent an entirely virtual body that no human being actually has. Let that sink in for a minute. View high resolution

rubyvroom:

justwearthatdresswhenyoudine:

softcastle-mccormick:

nessfraserloves:

sparkamovement:

H&M puts real model heads on fake bodies. via Jezebel:

The bodies of most of the models H&M features on its website are computer-generated and “completely virtual,” the company has admitted. H&M designs a body that can better display clothes made for humans than humans can, then digitally pastes on the heads of real women in post-production. For now — in the future, even models’ faces won’t be considered perfect enough for online fast fashion, and we’ll buy all of our clothing from cyborgs. (This news sort of explains this.) But man, isn’t looking at the four identical bodies with different heads so uncanny? Duly noted that H&M made one of the fake bodies black. You can’t say that the fictional, Photoshopped, mismatched-head future of catalog modeling isn’t racially diverse. 


What do you mean people have body issues? WHY WOULD THAT EVER HAPPEN?

I never reblog shit like this, but seriously, this is bizarre-o and should stop this instant.

This is pretty ridiculous.

Even the bodies of professional models are too imperfect to properly advertise clothing with. Even with photoshop. The only solution was to invent an entirely virtual body that no human being actually has.

Let that sink in for a minute.

(Reblogged from theriotmag)

Notes

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  3. asncookie reblogged this from moonusagi and added:
    If you look at their right arm it kinda looks like a snake
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  12. tina-r reblogged this from beardlythoughts
  13. phraven reblogged this from beardlythoughts and added:
    Seriously, what.
  14. beardlythoughts reblogged this from stubmle and added:
    LMFAO what the fuck. how does that even make sense. not too mention all those swim suits would definitely look better on...
  15. stubmle reblogged this from each-sweet-and-stuttered-breath and added:
    Why are we doing this? Like who decided that “oh, our target audience isn’t good enough to model for us, and neither are...
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  28. stuckintheusa reblogged this from theriotmag
  29. badfatty reblogged this from stophatingyourbody
  30. ugh-perhaps reblogged this from stophatingyourbody and added:
    holy fuck.
  31. se4ttleisonfire reblogged this from gibby-wankenobi
  32. gibby-wankenobi reblogged this from averageslytherin
  33. muckingup reblogged this from sparkamovement
  34. proudbutneversatisfied reblogged this from inspirefitness
  35. ninrio reblogged this from stophatingyourbody and added:
    If you want to look like a model, remember that even models don’t look like models.
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